Tiziani Whitmyre Builds Tech Practice

BOSTON Medical reference software provider Skyscape has chosen Tiziani Whitmyre for marketing services, the independent agency said.

The assignment includes advertising, direct response, public relations and sales collateral.

According to Rick Whitmyre, president of the Sharon, Mass.-based shop, the goal is “to enhance their brand, penetrate new markets and generate high-quality sales leads.”

Skyscape, based in Marlborough, Mass., markets interactive mobile medical references, with a registered user base of more than 450,000 industry professionals. The company specializes in providing data to handheld devices.

In addition, Tiziani Whitmyre has also been appointed to provide public relations services for two high-tech companies. ImageID of Tel Aviv, Israel, has engaged the shop to promote its rapid multiple-asset automatic identification and data capture products. Advanced Marketing Services of Quincy, Mass., hired the agency to tout its Pathfinder wireless handheld MLS Data/GPS system for real estate professionals.

Billings and fees were not disclosed but are likely $500,000-1 million for the combined projects.

The wins are important because they give the agency added credibility and experience in the technology sector.

—Adweek staff report