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In the latest twist on interactive TV, TiVo is offering its broadband users the ability to order a Domino’s pizza without leaving their couches.
The ordering option, available today, also includes a function that lets viewers see how far along their order is. “If the kids are asking ‘Where’s the pizza?’ you can look and say: ‘It’s being boxed’ or ‘It’s being driven over,'” said Karen Bresssner, evp of -advertising sales for TiVo.
With 3.6 million customers (only 750,000 of those are broadband equipped), TiVo has offered other interactive buying features for some time.
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