TiVo Gets Sappy With Roamio Campaign

Love is in the airwaves

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TiVo is getting back in the advertising game, and it's feeling very romantic.

After abstaining from running a campaign since 2010, the on-demand brand began in August of this year teasing its new Roamio product with a series of non-traditional executions. Now, it's gearing up for a paid push launching in mid-October, appearing in digital and out-of-home media, behind which the brand says it will put a dollar amount numbering in the high seven figures.

Roamio combines, in a single device, shows and other video content from their cable providers with that from digital providers like Amazon and Netflix.

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