TiVo, Best Buy Plug In Marketing Pact

TiVo and Best Buy have formed a broad marketing and distribution partnership designed to promote and market each of their respective brands.

As part of the strategic alliance, Best Buy will increase its marketing and merchandising of TiVo’s DVR. The two will also work together to exploit TiVo’s full suite of interface solutions as a marketing vehicle for Best Buy’s consumer electronics line.

Financial details of the arrangement were not disclosed.

The deal could help TiVo boost its subscriber count which stood at 3.2 million as of April.
Best Buy is eyeing TiVo as a way to open up a new dialog with its customer at a time when retailers are facing fierce competition from the likes of big box retailers such as Walmart.

Nielsen Business Media