Tito's Celebrates 25th Anniversary With New Bottle and AR Experience

The brand is planning a year of fan-centric activations

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Founded by sixth-generation Texan Bert “Tito” Beveridge, Tito’s Handmade Vodka is reminding the spirits world how far it’s come in just 25 years—from being distilled in an Austin shack to a fan favorite at music festivals like Austin City Limits.

For its quarter-century anniversary, Tito’s announced a year-long celebration that tells its story while showing appreciation for its dedicated fans.

To kick things off, the brand unveiled its newly designed commemorative bottle featuring a special emblem and a short ode to its fans.

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