Titan Builds Ad Practice

Titan has named Gus Pitsikoulis creative director. He said that his charge would be to help build the Atlanta shop’s advertising practice. Titan was founded in 2000 as a public relations agency. Pitsikoulis has worked as creative director for shops such as 360 thinc with Joel Babbit, as well as Babbit & Reiman, both of Atlanta. He said that he joined Titan because “it is not an ordinary agency.” The shop recently produced a direct mail campaign to notify current and potential clients of its expansion to a full-service advertising agency. “The Titan principle is ‘Think small and stay small. Think big and grow,” said Pitsikoulis.