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While marketers already fear a lousy Christmas-shopping season as consumers hunker down, a BIGresearch survey for the National Retail Federation suggests Halloween spending will be up a bit from last year’s as tense consumers let off steam. Total Halloween spending is expected to be $5.77 billion.
Fielded last month, the survey found the average consumer planning to spend $66.54 on Halloween this year, vs. $64.82 last year. Two-thirds of the spending will go for costumes ($24.17)
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