Tired of Toiling in Obscurity, Architects Start Advertising Their Profession on TV

A revered but misunderstood job

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

According to a Harris Poll conducted last year, architecture is one of the highest-regarded professions in the United States, with a net prestige rating of 62. (Just for the record, real estate brokers are at the bottom of the barrel with a score of 27.) But thinking well of an architect and understanding what an architect does all day are two different things.

Nobody's more aware of the difference than the American Institute of Architects. And in response to the paucity of public knowledge about the profession, the AIA decided to do something it's never done in its 157 years: advertise.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in