Tired of Toiling in Obscurity, Architects Start Advertising Their Profession on TV

A revered but misunderstood job

According to a Harris Poll conducted last year, architecture is one of the highest-regarded professions in the United States, with a net prestige rating of 62. (Just for the record, real estate brokers are at the bottom of the barrel with a score of 27.) But thinking well of an architect and understanding what an architect does all day are two different things.