Tired of Toiling in Obscurity, Architects Start Advertising Their Profession on TV

A revered but misunderstood job

According to a Harris Poll conducted last year, architecture is one of the highest-regarded professions in the United States, with a net prestige rating of 62. (Just for the record, real estate brokers are at the bottom of the barrel with a score of 27.) But thinking well of an architect and understanding what an architect does all day are two different things.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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