Tips for Creating Memorable Experiential Activations at SXSW This Year

With so much to see and do, it can be a daunting competition

Each March, the city of Austin is invaded by brands, artists, celebrities, policymakers and the masses looking to inspire and be inspired during SXSW. Brands, both emerging and established, leverage SXSW as a kind of cultural currency, creating experiences, stunts and events across the city to engage, connect and build buzz.