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Tinsley Advertising is turning a few tricks for Camus’ 4U mixer.
The April 1 product launch for French vintner Camus pairs the new drink, a blend of cognac and fruit juices, with images of a garter- popping dominatrix and her bond-age-loving clientele.
The $5 million campaign, targeting 21-35-year-olds, breaks this week in Miami. Media includes billboards, bus shelters, and in-bar posters and giveaways. Print ads will appear in area magazines Ocean Drive and Ego Trip, and trades including Beverage Journal.
Titled “4U—Whatever you’re into,” the product introduction will involve additional rollouts throughout the year in markets includ-ing Tampa/St.
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