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By Katy Eckmann
ATLANTA–Tinsley Advertising in Miami has added another dimension to its travel category roster by signing System One Amadeus, one of the top computer reservation systems used by travel agencies in the U.S.
The account’s advertising budget was not disclosed, but sources estimated billings at $1.5 million.
Jointly owned by Continental Airlines, Electronic Data Systems and European global distribution system Amadeus, System One Amadeus in Houston is currently implementing a computer-based relay network which will allow approximately 8,000 travel agencies to access the Internet and other electronic data bases for marketplace and industry-related information.
For the the past several years System One Amadeus (SOA) utilized Atlanta-based creative boutique Hendershot & Associates, according to Mark Thomas, manager of marketing programs and advertising at the client’s Miami facilities.
‘(Hendershot) had done an outstanding job for us,’ Thomas said.
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