Platforms

Tinder Invites Users to Call a Lyft for Dates to Simplify the Return to IRL Dating

New safety features allow daters to silently share their location with friends and family

The brands are coming together to celebrate recent surges in user activity.
The brands are coming together to celebrate recent surges in user activity.Tinder, Lyft
By Emmy Liederman

March 23, 2021

Tinder may not be able to guarantee that chemistry on a dating app will translate into a real-life connection, but in a new partnership with Lyft this week, it’s easing those first-date jitters by giving users one less thing to worry about.

Emmy Liederman

Emmy is an Adweek staff writer covering ecommerce.

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