'Timmy' Is No Dummy When He's With Braves

In an attempt to personalize its players, the Atlanta Braves add a wry twist to the appeal baseball has for young boys in a campaign from Fitzgerald & Co. here.
The two television commercials show “Timmy” shagging flies and taking batting practice with his heroes. The catch is, Timmy is a mannequin. Copywriter Jerry Williams and art director Cathy Carlisi decided to use the dummy, which has stood outside agency creative chief Jim Paddock’s office for years, while brainstorming for the campaign.
“The client wanted us to use players in the commercials,” said Carlisi.