Timex Looks at 7, Seeks 'Cultural Icon' Status

The seven semifinalists in Timex’s estimated $5-10 million review will make capabilities presentations within the next two weeks as the client looks to position itself as a “cultural icon,” sources said.

The semifinalists, who last week were named to pitch the business, are Modernista! in Boston; Mullen in Wenham, Mass.; and the New York offices of Hill, Holliday, Connors, Cosmopulos, Bartle Bogle Hegarty, Berlin Cameron/Red Cell, Kirshenbaum Bond & Partners, and Margeotes|Fertitta + Partners.

A cut to three will be made in mid-November, with a decision in December, according to Judy Neer, evp at Pile and Co.,