Timex Considers 7 Semifinalists

BOSTON–Timex today named seven agencies as semifinalists for its estimated $5-10 million advertising account.

Pitching the business are: Modernista! in Boston and Mullen in Wenham, Mass., along with New York shops Bartle Bogle Hegarty, Berlin Cameron/Red Cell, Kirshenbaum Bond + Partners, Margeotes|Fertitta + Partners and Hill, Holliday, Connors, Cosmopulos, according to Judy Neer, evp at Pile and Co., the Boston consulting company guiding the search. A cut to three comes next month with a decision in December, Neer said.

The Middlebury, Conn.-based client had been with Fallon in Minneapolis for 15 years before splitting with the shop in September.