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NEW YORK A newly formed group of media companies controlling some of the biggest digital signs in Times Square will make it easier for brands to simultaneously put their names in lights across multiple venues.
Called Times Square Domination, the networking effort offers marketers a one-stop shop for creating an unprecedented campaign in the nation’s largest out-of-home arena, visited by 565,000 people each day.
The network will be able to sync marketers’ messages across many of Times Square’s most captivating video billboards, including Clear Channel’s Spectacolor HD sign, ABC SuperSign, the Nasdaq monitor and News Corp.’s