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With a nod to research that unearthed complaints about stale material in the category, The New York Times aims to show how its Job Market offers the best and most up-to-date job listings in a campaign that breaks in the New York metropolitan area next week.
The work, by Interpublic Group’s Lowe, includes TV, radio, print and outdoor. It is Lowe’s first effort for the Times since the New York shop absorbed Bozell, which had the newspaper’s account, last February.
The spots take an upbeat tone, with one depicting folks smiling for ID cards on their first day of work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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