Time's Dream of Immersive History; ThirdLove Steps Up: Friday's First Things First

Plus, the brands that millennials and Gen Zers love most

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.