Time Travels For 7-Eleven TV

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Touching on both 7-Eleven’s history and its present-day operation, Publicis/Bloom here has launched a pair of test-market TV spots for new products from the Dallas-based chain.
Maintaining the “Thank heaven for 7-Eleven” theme, the agency showcases a new breakfast sandwich and a pre-paid international telephone card in a humorous style.
The spots represent the first work from Publicis/Bloom since 7-Eleven acknowledged hiring the shop for project assignments. The lead creative agency for the Southland Corp.-owned chain is The Richards Group, also in Dallas.
In the commercial airing in Orlando, Fla.,


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