Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sovereign Grey literally toyed around to gain the attention of a potential client.
The Indianapolis shop created an action figure toy of Ray Compton, Indianapolis Colts senior vice president of sales and marketing, in an effort to get some work from the team.
The action figure, packaged like a Barbie doll, came complete with an arch enemy, actor and comedian Jay Mohr, who jokes about the Colts’ coaching position in real life. Special detail was also given to Compton’s attire, which is in the Colts’ blue-and-white colors.
“We wanted to do something to get his attention since we know they use local shops for brochures, posters and other promotional needs,” said Sovereign principal Michael Roe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in