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BOSTON Mullen said its MediaHub unit has added planning, buying and analytics across all platforms for Timberland following a review.
The client in Stratham, N.H., spent slightly more than $5 million in measured media last year, per Nielsen Monitor-Plus. Allscope Media in New York had recently handled those duties for Timberland. Review contenders were not disclosed.
“They have a creative vision for animating the core values of the Timberland brand,” said Carol Yang, vp, global marketing at Timberland, commenting on the selection of Mullen’s MediaHub.
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