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BOSTON Timberland this week launches a push in Boston and Providence, R.I., supporting its Earthkeepers collection of footwear.
Like the footwear, the campaign takes pains to be environmentally friendly by using recycled materials and, in a move the Stratham, N.H., company calls an industry first, reducing carbon dioxide emissions.
Timberland said it would offset the carbon dioxide emissions associated with the commercial transmission of the campaign—across television, radio and the Internet—with wind power generated in Massachusetts and New York facilities.
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