Timberland Enters Final Phase: Contenders to Present Branding Ideas

BOSTON-The three finalists for The Timberland Co.’s advertising account have been asked to complete a speculative creative assignment, sources said.
Hill, Holliday, Connors, Cosmopulos in Boston; The Martin Agency in Richmond, Va.; and Carmichael Lynch in Minneapolis have been identified as the shops competing for the estimated $10-12 million Timberland business.
As the final test before a decision is made, the three agencies have been charged with developing a brand position for the Stratham, N.H.-based outdoor footwear and apparel provider, sources said.
The shops are slated to present those branding ideas to the client in early September.