Timberland Down To Final Four

BOSTON–Timberland has reduced to four the number of agencies competing for the creative portion of its $15-20 million advertising account.

Black Rocket/Euro RSCG in San Francisco, Carmichael Lynch, Minneapolis and New York shops Fallon and J. Walter Thompson were named finalists, said Timberland spokeswoman Robin Matchett.

The shops will make final presentations to client executives during the second week of August, with a decision expected shortly thereafter.

DDB, Saatchi & Saatchi, and Young & Rubicam, all in New York, did not advance. Incumbent The Martin Agency, Richmond, Va., is not participating in the review. Select Resources International, West Hollywood, Calif., is overseeing the review process.

Media chores for the Stratham, N.H.-based outdoor footwear and clothing company are not being reviewed and will remain with Allscope Media, New York.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.