Timberland Co. Strides for Respect

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New Campaign, Hiring of Cone Point to a Refocus on Corporate Image
BOSTON–The Timberland Co.’s new print and outdoor campaign, which positions the client as a boot maker first and a do-gooder second, seeks to build a bridge linking “boots, brand and beliefs.”
In addition, the Stratham, N.H.-based footwear and apparel retailer has retained Cone Communications in Boston, known for its cause-related marketing programs, as its public relations agency of record following a review that included incumbent Burson-Marsteller in New York.




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