Tillamook’s Ads Slammed ‘Big Food.’ Now a Lawsuit Says It Uses Industrial Farming

Class-action complaint says the dairy brand downplays the size and nature of its suppliers

A 2016 ad campaign from Tillamook featured the tagline, 'Goodbye big food, hello real food.' Tillamook

The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the company engaged in deceptive marketing practices by conveying its products as being supplied by small, family farms.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.