Tillamook Campaign Reminds All That Super Bowl Sunday Is Also National Cheddar Day

A musical spot and merch line give the Big Game a cheesy spin

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The Big Day is quickly approaching. However, we’re not just talking about Super Bowl 56. Now, Feb. 13 can also be dubbed the cheesiest day ever thanks to the inclusion of National Cheddar Day.

To truly milk the day, dairy company Tillamook County Creamery Association (TCCA) is inviting everyone to join the “Cheddarbration” with a shoppable music video spot made in partnership with creative agency 72andSunny Los Angeles.

The one-minute spot follows a literally cheesy celebration while offering fans a way to shop for thematic merch.

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