This Viral Beer Poster Trend Shows Why Marketers Should Pay Attention to TikTok

Users are reimagining booze ads with their own beach photos and pasting logos throughout the platform

Models in bikinis reminding you to “Find Your Beach” and “Get Some Summer” were once the staple of beer campaigns, but brands like Budweiser, Miller Lite and Heineken have recently diversified their outreach to attract more than just the male gaze.