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With little else to bring joy to our day-to-day lives during the pandemic, Americans spent record amounts on their pets—adopting them, feeding them, entertaining them and pampering them.
Brands like Halo with Cesar Millan, a company that makes GPS tracking devices for pets, are betting on America’s pet obsession continuing even when Covid-19 eventually becomes a thing of the past. After all, millennials’ reputation for choosing pets over babies started long before the pandemic did.
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