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Brand safety, the measures marketers take to protect their image and reputation from negative or damaging or questionable content, is a top concern for brands, agencies, publishers and platforms: essentially the entire brand marketing ecosystem. For its part, TikTok is leaning on brand safety partners to ensure the platform, home to 670 million users per month, is a safe and conducive space for advertisers, creators and users alike.
TikTok Global Head of Brand Safety and Industry Relations Dave Byrne said in last week’s Adweek Elevate Brand Safety Event, “Our mission is to inspire creativity and bring joy.
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