TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire 'Self-Love'

The campaign will feature an AR lens featuring various lip colors for users to test

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Technology is powering the ability for consumers to try before they buy like never before, and in the world of cosmetics that form of product testing is becoming entertainment. As a result, Estée Lauder-owned makeup brand M·A·C has begun a digital campaign across TikTok and Spotify to promote its new Love Me Liquid Lipcolor, allowing users in the U.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in