TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire 'Self-Love'

The campaign will feature an AR lens featuring various lip colors for users to test

Technology is powering the ability for consumers to try before they buy like never before, and in the world of cosmetics that form of product testing is becoming entertainment. As a result, Estée Lauder-owned makeup brand M·A·C has begun a digital campaign across TikTok and Spotify to promote its new Love Me Liquid Lipcolor, allowing users in the U.K. to test and play with colors they like best before making a purchase and record a video message of self-expression to share.