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Tiki Barber is following in Derek Jeter's cleat-steps on the "athlete-turned-mogul" track. The former New York Giants running back has set his sights on the talent booking industry.
Along with Mark Gerson—who co-founded Gerson Lehrman Group—Barber has launched Thuzio, which promises to provide businesses and professionals an all-access pass to celebrity talent through a comprehensive online platform, Thuzio 360.
"We saw an issue with connecting athletes and celebs who have brands with potential consumers," Barber tells Adweek.
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