Tiger Woods Drives PGA Tour Brand With Video Game Comeback

The golf legend brings celebrities, brands and Topgolf to 2K23, bolstering an embattled league

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The last time Tiger Woods graced the cover of a PGA Tour video game, Harry Styles was still in One Direction, The Conjuring was just one movie, and the Breaking Bad timeline had come to an end on the floor of a meth lab.

There may have been a few second acts since then.

Back in April, during a WrestleMania reception in the depths of AT&T Stadium in Arlington, Texas, Adweek first received word of Tiger Woods’ return as the face of a PGA Tour video game.

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