Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Viewers’ general reaction to the “Did You Learn Anything?” spot from Nike featuring Tiger Woods? In a word: “ick.”
According to ad evaluator Ace Metrix, the commercial scored well below norms for footwear ads overall, garnering low marks for both persuasion and watchability.
Ace gauged the clip using an online panel of 500 adults. The 30-second commercial, which featured a voiceover from Tiger’s dead dad, received an overall score of 365 out of a possible 950 points.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in