Tiger, Who's Your Daddy?

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From the corporate files of Eerie McCreepster: I know Nike did what it had to do for Tiger, but who ever thought the agency would have the nerve to play the Dead Daddy card? Did the Wieden + Kennedy creatives hold their noses when they summoned Earl Woods from the grave?

“Tiger, I am more prone to be inquisitive, to promote discussion,” Earl says in this already revered and reviled (depending on how you feel about Tiger) spot, which broke just ahead of his wounded son’s return to golf at the Masters.

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