Tiffany Consolidates Its Global Media Business at a Single Shop

Brand with $100m annual spend goes to MEC

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Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well.

The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually.

The media hire came after a review in which there were two other finalists: MediaCom and a team of executives within Omnicom Media Group, sources said.

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