Tiffany & Co.'s First Artistic Director Talks Ushering in the Brand's Next Chapter at Cannes

Reed Krakoff said that having a brand icon like the iconic blue is 'a dream.'

CANNES, France—When it comes to storied brands, few can rival Tiffany & Co. Since its establishment in 1837, the jewelry brand has had a rich history and is memorialized in pop culture thanks to both the book and film Breakfast at Tiffany’s. The brand has even commandeered a color of its own: the robin’s egg-hued Tiffany blue.