The Ties That Bind: Connection Beats Page Views

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Digital media executives watched throughout 2006 as Web 2.0 asserted Internet users’ creative independence from the media giants. And by November, it was nearly a fait accompli. That was when comScore Media Metrix showed that, for the first time, page views for News Corp.’s Fox Interactive Media, driven largely by MySpace, outstripped those of venerable Internet brand Yahoo. While Yahoo showed a 9 percent decline in page views, to 38 billion, FIM showed a 2 percent increase to 39.5

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