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Leo Burnett is taking over as Gateway’s fourth agency in three years, but a new client executive could help this relationship last longer than the others.
The computer retailer in January divided its marketing operation into consumer and business units, and named former Burnett executive T. Scott Edwards, 41, evp of Gateway’s consumer business. As part of the reorganization, marketing was tied into P&L responsibility, which is expected to increase Edwards’ authority, a company rep said.
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