Tickets.com Selects OgilvyOne

LOS ANGELES – Tickets.com has selected Ogilvy & Mather’s direct response division OgilvyOne here to handle its brand advertising and marketing. The account is worth $8-10 million, according to industry estimates.
The Newport Beach, Calif., client, an online provider of automated ticketing solutions, has its sights set on category leader Ticketmaster. It had narrowed its agency search to finalists OgilvyOne and Gotham, New York [Adweek, April 5].
Tickets.com had previously used media buying agency KDM International, New York, and Phoenix-based Campbell Fisher Ditko Design.
The client did not return phone calls at press time.
O&M executive creative director Joe McDonagh will head up creative work on the account, said OgilvyOne L.A. managing partner Hugh Allspaugh.
“We can service both their consumers and the trade from the same brand platform,” Allspaugh said. “We demonstrated our understanding of the business and consumer issues. It was also a good fit from a personality perspective.”
Radio, newspaper and outdoor ads break this summer in the Las Vegas and San Francisco markets, followed by a national effort, he said. ¡