Tic Tac Drives Engagement and Conversation With Vessel Launch Into Space

The subsidiary of Ferrero saw a 1,057% increase in social media interaction

Breath mint brand Tic Tac has often relied on the portability of the product and the amount of calories in a mint as a marketing strategy and selling point. Since the brand’s inception in 1969, the mint has caught the eyes of consumers with slogans such as “The 1½ Calorie Breath Mint” or “Refreshment to be shared.”