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Breath mint brand Tic Tac has often relied on the portability of the product and the amount of calories in a mint as a marketing strategy and selling point. Since the brand’s inception in 1969, the mint has caught the eyes of consumers with slogans such as “The 1½ Calorie Breath Mint” or “Refreshment to be shared.”
The brand—manufactured by Ferrero—took another route toward connecting with fans this time. It took off into a new stratosphere, launching a vessel into outer space on Aug.
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