TIAA Appoints Marty Willis to Its Newly Created CMO Role

The firm has also named Douglas Chittenden as chair of its financial solutions leadership team

Photos of Marty Willis and Douglas Chittenden
The two new executive leadership appointees will begin their roles effective immediately. TIAA, Nuveen
Headshot of Mónica Marie Zorrilla

The Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA), has tapped Marty Willis as its CMO and Doug Chittenden as chair of the TIAA Financial Solutions Leadership Team. The two will begin their executive leadership duties effective immediately, reporting to TIAA President and CEO Roger W. Ferguson, Jr.

“As we take steps to operate in a more streamlined and integrated way for the benefit of our participants, we have in Marty and Doug two highly accomplished, client-focused leaders,” Ferguson said in a statement. “They will concentrate on activities with the highest impact for delivering excellence and financial security to our institutional and individual clients.”

TIAA, a leading provider of financial services solutions for the academic, research, medical, cultural and government fields, hopes that the appointments of Willis and Chittenden will enable the firm to “remain nimble in meeting the evolving needs of clients,” the statement noted.

Willis, who has served as the CMO of Nuveen—a wholly-owned subsidiary of TIAA—since May 2016, will now help ensure that marketing, brand and corporate communications are impactful and engaging across TIAA, TIAA Bank and Nuveen. Willis has had more than 30 years experience in the industry, previously serving as the CMO at OppenheimerFunds, an evp at Fidelity Investments and as a wholesaler at Massachusetts Financial Services. She has also been the director of the Girl Scouts of Greater New York chapter since 2018.

As chair of the TIAA Financial Solutions Leadership Team, Chittenden, a 35-year veteran of the firm, will represent the collective needs and perspectives of TFS at the executive committee level. Chittenden, who currently serves as the president of Institutional Retirement, will continue to manage the company’s more than 15,000 retirement plan sponsors.

In 2016, TIAA dropped the CREF from its name in a bid to make financial planning seem simpler. In addition to the name change, the company revealed a new logo and revamped website.


@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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