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Ford Motor Co. may forgo TV advertising for its new Thunderbird because it expects the roadster will sell out before the spots could hit the air, the nameplate’s brand manager said.
Ford instead plans to concentrate on various forms of relationship marketing with some tasks farmed out to nonroster shops, said Mickey D’Armi, Thunderbird brand manager. He declined to name the outside shops.
D’Armi and executives from lead Ford shop J. Walter Thompson head the Thunderbird management team.
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