Thunder Grey Picks Creative Head

Grey has tapped Jon athan Rodgers as creative leader for its Thunder Grey unit, which handles Aetna, Cendant’s Super 8 Motels, Ethan Allen, American Plastics Council, Olive Garden, Dow Corning and Dairy Queen.

Rodgers, a writer who comes from BBDO in New York, was svp, senior creative director there on Pepsi and FedEx. He joins Thunder Grey as evp, managing partner, creative, effective July 8, and reports to chief creative officer Steve Novick.

Grey New York president Steve Blamer said Rodgers’ “experience and outstanding talent” are just what the agency has been seeking.

Following the management structures of the other seven Grey villages, Rod gers will partner with a brand planner and an account manager, Elizabeth Ellers and Warren Fischer, respectively, who are also evps, managing partners of Thunder Grey.

Rodgers, 45, replaces Robbie Goolrick, who left the shop in January.

Before joining BBDO in 1999, Rodgers spent four years at Leo Burnett, Chicago, where he was vp, creative director on McDonald’s and Coca-Cola. His Mc Donald’s work at Burnett included a 1996 spot showing a baby on a swing who smiles each time the Golden Arches come into his view. From 1994-95, he worked at BBDO New York on Pepsi, Doritos and Pizza Hut.

Prior to that, Rodgers worked on Coke, AT&T, Luft hansa and Smirnoff at McCann-Erickson, New York. He has also been a copywriter at Saatchi & Saatchi.

“I’ve learned from some of the best leaders in the industry at BBDO and Leo Burnett,” Rod gers said. “This is my chance to lead.”