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The corporate sector has gone to great lengths in recent years to persuade consumers of its commitment to environmental sustainability. But consumers aren’t buying it, to judge by the results of a study released this month by Gibbs & Soell Public Relations. Nor, for that matter, do corporate executives — queried in a parallel survey — necessarily think companies are deeply committed to going green.
In polling for the Gibbs & Soell Sense & Sustainability Study, fielded in July by Harris Interactive, just 16 percent of consumers said they believe most or all businesses “are committed to ‘going green’ — that is, improving the health of the environment by implementing more sustainable business practices and/or offering environmentally friendly products or services.”