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McCann-Erickson’s Seattle office is breaking an estimated $10 million branding campaign today for longtime client Washington Mutual emphasizing the thrift institution’s commitment to customer service.
Three humorous TV spots depict customers wildly enthusing over the bank’s “consumer-friendly” services. In one 30-second execution, a tour bus driver snaking through a residential neighborhood points out the home of a Washington Mutual teller. As the bus slows down, passengers clamor to get a better view of the teller. Mowing his lawn, he waves and smiles at his audience.
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