3 Ways to Drive Engagement at Your Next Experiential Marketing Event

Put attendees and brands center stage, IRL

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

When Refinery29 launched 29Rooms in 2015, we set out to create a physical manifestation of our brand — reflecting the topics our audience cares about most, our commitment to celebrating diverse creative voices, and the engagement we strive to ignite with brands and our audience. We wanted to turn the ultra-exclusive New York Fashion Week experience on its head with an event that was open to all and encouraged participation in a new type of space that sparked imagination and content creation.

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This story first appeared in the Oct. 2, 2017, issue of Adweek magazine. Click here to subscribe.