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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Something that’s missing from a lot of TV commercials these days is a strong concept, an idea that persists beyond a single spot and even transcends the ads themselves. Often drowned out in favor of a quick viral hit care of a blow to the crotch, a powerful concept can be the making of a brand.

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