Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES — Ad-effectiveness consultant Intermedia Advertising Group has added WPP Group’s MindShare, Interpublic Group’s Initiative Media and Omnicom Group’s OMD to its client roster.
The company has won support from top advertisers: Nabisco, Unilever and Remington are among IAG’s clients. Now the giant media networks are on board.
IAG surveys up to 8,000 consumers daily on prime time programs — and the ads that air during them — via its Web site, RewardTV. Viewers play a “trivia game” consisting of questions about shows and spots they’ve seen, and that data is used to measure the effectiveness of individual spots.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in