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LOS ANGELES — Ad-effectiveness consultant Intermedia Advertising Group has added WPP Group’s MindShare, Interpublic Group’s Initiative Media and Omnicom Group’s OMD to its client roster.

The company has won support from top advertisers: Nabisco, Unilever and Remington are among IAG’s clients. Now the giant media networks are on board.
IAG surveys up to 8,000 consumers daily on prime time programs — and the ads that air during them — via its Web site, RewardTV.

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